we’ve been woking hard on our presentation and making sure everything goes off without a hitch, even timing everything looking forward to getting our feedback from areth and jose below is a link to the pdf copy of our presentation eventhough it makes little sense without being there as we wanted it to be experiential.
http://experientialbranding.files.wordpress.com/2012/01/be-presentationnn.pdf
this is the front cover of our research folder styled as a Haynes Manual, this is full of our research and our documented progress
The idea of this animation was to make it as viewer friendly as possible. We wanted it to expressed the chilled out frame of mind the ‘Spark’ mobility device has. I struggled to learn to use the software however I gave it my best shot. I feel that if I had had longer to produce the animation I would have been able to achieve a better and more complex outcome.
We have had a group meeting today after presenting our understanding of Smashable brands. We have decided we need to focus on how we are going to bring all of our ideas together.
- our print ads will be a mix of silhouettes and photographs - our stunt will be linked with people character profiles
After this meeting I had a go at creating some final print adverts.
http://experientialbranding.files.wordpress.com/2011/11/smashing-brands-1.pdf
this is a presentation that we did on Linstrom’s components of a smashable brand.
We picked a different brand for every component and we picked the one we thought best reflected the component. We have discovered how important it is for a brand to be smashable. If a brand can be ‘SMASHED’ it means that it reaches all the necessary elements which makes it successful and memorable.
below is and excerpt from George’s blog explaining how this effects our work:
“We decided we would be targeting the audience of young professionals which would fall into the early adopters category. We decided we would like to place our advertisements in tube stations (as discussed previously) We decided to start with an advert which simply promoted ‘Spark’,however leading up to the stunt we thought it could be interesting to place a sticker over the original Ad. We would integrate Guerilla advertising into our campaign by doing this.”
I feel this accurately reflects the route we had chosen to take more so that anything i could have written.
we decided to complement our print campaign with a stunt and after a lot of blue sky thinking we came to the conclusion that having or print campaign on the underground whilst a stunt was happening so the viewers would be thinking about us whilst they are commuting and focusing on how much more fun / productive that time could be.
this is a picture from a test stunt that we did to observe peoples reactions to romance that is unexpected.
we moved on to an ad campaign for spark and felt that the simplest and most effective way to convey separate emotions was the use of bright block colours, the colours we had chose were; blue, yellow and red. the reasons behind only using block shapes is that we wanted simple, clean designs that didn’t overpower the the full campaign.
We have decided that we should stay focused on the idea of mood technologies as we feel this will be more personal.
We have decided that you will download an app and within the app will be different set moods and also options so that you can customise your own mood.
- Eg:Romantic – mood lighting/sensual music/restaurant finder/mystery night out
We are going to present 3 preset moods
- Spontaneous (romantic)
- Challenged (learning a language)
- Me (customised app) when you sign up the app asks questions to quickly personalise your car. But you could go into the settings afterwards
Ideas for app names:
Being …
… Me
… you
http://www.ubergizmo.com/2010/04/cute-android-video-ads-from-korea/
these ads separate themselves from most technology ads because they have emotion this may be common in korea but here in the uk and america technology has somewhat of an air of pomposity they seem superior and that we need them they don’t need us. this is changing if the market leader for mobile software can ‘stoop’ to these techniques,people want technology they trust and associate with.
