first group meeting

We have decided that we should stay focused on the idea of mood technologies as we feel this will be more personal.

We have decided that you will download an app and within the app will be different set moods and also options so that you can customise your own mood.
- Eg:Romantic – mood lighting/sensual music/restaurant finder/mystery night out

We are going to present 3 preset moods
- Spontaneous (romantic)
- Challenged (learning a language)
- Me (customised app) when you sign up the app asks questions to quickly personalise your car. But you could go into the settings afterwards

Ideas for app names:
Being …
… Me
… you

where i found the ads and why i put them up

http://www.ubergizmo.com/2010/04/cute-android-video-ads-from-korea/

these ads separate themselves from most technology ads because they have emotion this may be common in korea but here in the uk and america technology has somewhat of an air of pomposity they seem superior and that we need them they don’t need us. this is changing if the market leader for mobile software can ‘stoop’ to these techniques,people want technology they trust and associate with.

full video

android adverts trigger emotional response

codename spark

a lot of the information we have been given is confidential so i will refer to the product as spark, and this project as project spark and i will provide information as soon as i can. the end product seem fairly vague but we have some ideas to push forward with.